Market Overview
The global biscuits market was valued at USD 128.65 Billion in 2024 and is projected to reach USD 187.0 Billion by 2033, growing at a CAGR of 4.2% during 2025-2033. Asia Pacific leads the market with a 37.5% share in 2024, driven by rising urbanization, increasing disposable incomes, and demand for convenient snacking. Innovation in product flavors, formats, and packaging, along with online accessibility, fuels market growth. For more details, visit the Biscuits Market.
Study Assumption Years
- Base Year: 2024
- Historical Year/Period: 2019-2024
- Forecast Year/Period: 2025-2033
Biscuits Market Key Takeaways
- The global biscuits market size was USD 128.65 Billion in 2024.
- The market is expected to grow with a CAGR of 4.2% from 2025 to 2033.
- Asia Pacific dominates with over 37.5% market share in 2024.
- Rising preference for convenience snacking and product innovations in flavors and packaging are key growth drivers.
- Online platforms enhance product accessibility and support niche brands.
- Premium and healthy product variants are gaining popularity globally.
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Market Growth Factors
Growing demand for on-the-go and convenience snacking is a key driver for the biscuits market. With increasing urbanization and busy lifestyles worldwide, consumers seek quick and easy-to-carry foods that require no preparation. Biscuits offer a long shelf life with a variety of flavors, textures, and nutritional levels, satisfying this need efficiently. The rising popularity of portion-pack and single-serve biscuits further appeals to working professionals and students, fueling consumption in both developed and emerging markets.
The US biscuits market growth aligns with expanding food retail sales, which reached USD 717 billion in 2019. Consumer preference for indulgent yet convenient snacks positions biscuits as staples across meals and occasions. Innovations include organic, gluten-free, premium products, and portion-controlled packaging that enhance sales. E-commerce expansion improves product accessibility, while clean-label ingredients and unique textures shape purchase decisions, making biscuits a vital segment in the US snack food industry.
Convenient online access boosts biscuit consumption significantly. According to the 2024 UNCTAD report, e-commerce sales reached USD 27 Trillion in 2022, with China, the UK, and South Korea contributing 25-30% of retail sales via digital platforms. Online shopping allows consumers to browse, compare, and purchase biscuits easily, increasing market reach, especially for smaller and niche brands. Products catering to dietary needs like gluten-free and vegan varieties gain visibility, expanding consumer exposure and boosting market activity. This growing convenience supports continuous market expansion.
Market Segmentation
Analysis by Product Type:
- Sweet Biscuits: Hold 63.6% market share due to broad consumer appeal, diverse flavors, and suitability for various occasions. Includes cream-filled, chocolate-coated, fruit-flavored, and butter-rich options, catering to different ages and tastes. Continuous innovation attracts health-conscious consumers.
Analysis by Ingredient:
- Wheat: Accounts for 55.2% market share, favored for availability, cost-effectiveness, and nutritional value. Provides desirable texture and taste, widely used across biscuit varieties. Growing popularity of whole wheat and high-fiber biscuits strengthens wheat's position.
Analysis by Packaging Type:
- Pouches/Packets: Constitute 48.6% share owing to convenience, practicality, and consumer-friendly design. Lightweight and easy to handle, they preserve freshness and enable portion control. Cost-effective for production and transportation with branding advantages.
Analysis by Distribution Channel:
- Supermarkets and Hypermarkets: Largest share at 38.5%, offering wide product assortment, strong brand visibility, and convenience. Established supply chains and geographical reach support consumer trust and impulse buying.
Regional Insights
Asia Pacific dominates the biscuits market with a 37.5% share in 2024, driven by a large, growing population, increasing disposable incomes, and urbanization. Demand for affordable, convenient snacks and expanding retail infrastructure, including supermarkets and online platforms, bolster consumption. Local flavors, innovative packaging, and health-focused variants further strengthen the region's leading market position.
Recent Developments & News
- September 2024: Integrated Industries Ltd’s subsidiary, Nurture Well Foods, launched a new biscuit range; acquired 3,400 MT biscuit plant in Neemrana, Rajasthan; achieved 75% sales growth with Q1 2024 revenue of INR 1,401.4 Million; RICHLITE biscuits expanded distribution in North India.
- August 2024: ITC Sunfeast launched Super Egg & Milk Biscuit for children's nutrition, priced at INR 5, 10, and 30 across South and East India, supporting the ‘Help India Eat Better’ initiative.
- July 2024: McVitie’s introduced Signature range with indulgent chocolate variants debuting at Waitrose on July 22.
- July 2024: ITC Sunfeast SuperMilk launched "Nalladhu Thedi Varum" campaign featuring Tamil celebrities highlighting natural ingredients.
- June 2024: Mondelēz International and Lotus Bakeries partnered to expand Biscoff in India and develop co-branded chocolates in Europe; first products launching early 2025.
Key Players
- Bahlsen GmbH & Co. KG
- Britannia Industries Limited
- ITC Limited
- Lotus Bakeries Corporate
- Mondelez International Inc.
- Parle Products Pvt. Ltd.
- Pladis Global
- The Ferrero Group
- Walker's Shortbread
- Yildiz Holding
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